Here in the Pop Media office, we have been saying all season that Fringe needed a different time slot. Thursday nights are a heavy night for television. With so many good shows on Thursday nights, viewers are inevitably going to have to choose between favorites.
Or at least, choose to push a favorite off until later.
Fringe watchers have been doing exactly that. According to new numbers, Fringe gets a 41% boost in viewership when DVR numbers are added into the mix. It appears that even though fans may choose to watch another show before Fringe, they still want to watch Fringe.
This begs the question once again: why won’t Fox just move Fringe back to a different time slot. Fringe may be the strongest show that Fox has to put in that slot, but even so the show is struggling along with great difficulty, despite having a better season creatively than its freshman outing.
The good news? J.J. Abrams has said that he doesn’t believe that the show is in any immediate danger, because the studio execs understand that they have put Fringe in a terrible time slot. This means Fringe may survive, no matter how battle-scarred it is from fighting against the guys from CSI and the doctors of Grey‘s.
Hold on a little longer, Fringe, hold on.